Showing posts with label authentic writing. Show all posts
Showing posts with label authentic writing. Show all posts

Sunday, March 19, 2017

Authentic Engagement: Connecting with Your Instagram Community and Doubling Your Followers


You know the importance of connecting with your community in order to keep yourself engaged and inspired, grow your platform, and connect organically with opportunities that networking provides. But if you've ever wanted more connections, but don't feel like you have time to search for great accounts to follow and recruit your own followers as well; you will be thrilled to know there is an approach that is authentic, enjoyable, and time efficient. (And I'm not talking about robots or follow/unfollow or any of those scammy ways to increase your following--we don't want mere numbers, we want engaged community because that's what will translate into real results.)

Here are the basics to get you going:

1. Optimize your profile to help your followers find you.

On your profile, make sure your picture is your own photo and if it is not, make sure it is in line with what your account is about (ie. a pen for writing, makeup brushes for makeup, food for cooking, etc)
When people spot you on another account, you want them to gravitate to your profile instead of waiting for the opportunity to be a featured instagram account. Adding a tagline to your profile that indicates the theme is the second step. You will see this strong move in action once you start looking for your own great accounts to follow.

2. Analyze and adjust your content to keep it consistent.

Look at your landing page to see how your images work together. Are they coherent or are you all over the place thematically? It is ok to have more than one interest. Just add them all into the tagline and try to combine them into images when you can. Then use hashtags to attract your target audience. For example, if you are a mother who writes and is interested in feeding your kids healthy food, you could present all of those interests with a kiddie food plate, notebook and pen. Check out the accounts that inspire you to get ideas. If your interests don't align well, it is also ok to separate them into separate accounts or focus on one on Instagram.

3. Find great accounts to follow.

Once you have a couple of rows of posts that look coherent on your landing page (which only takes a week or so of daily posting), start looking on the following lists of those accounts that are similar to yours or are what you aspire to be with yours. Use the profile images and taglines to determine if their accounts are aligned with yours (for instance, I look for words like writing, reading, author, editing). Then, follow those accounts. Once those accounts start following you, visit their pages to comment and like the images that speak to you.

4. Engage with those you're following.

All you have to do to maintain the connection is like the images you like and comment on them as you go through your feed a couple of times a day. Community will grow as you see your shared interests, experiences, and sometimes even locations. There is nothing to be gained by being a stalker. Participate and engage. Don't like things you don't like just to be a people pleaser. On each account, (unless it is one that truly offends you and then it's just best to unfollow it), there is going to be something you can agree on, like, or find visually appealing. Connect there.

5. Have pictures ready so you can post every day.

As you go about your day, you will spot photo opportunities. Take pictures from several angles so you have something to choose from. If you haven't posted by evening, make sure to do so and connect with new accounts before bed. Worldwide time changes will mean you are gaining extra followers, likes, and comments as you are sleeping. Acknowledge them in the morning. That's it! A simple approach that gains you interesting contacts, engaged followers, and a wider community without leaving your usual routine. Let me know how it helps you.

If you have any questions or additional ideas, feel free to comment on this post or email everydaywritingcoach@gmail.com .

Tuesday, November 22, 2016

7 Steps to Writing with Vulnerability - Guest Post


Note from Michelle: I've been looking forward to this post for a while now. Donna Lee Irwin is such a treat in person and on the page. She is navigating the complicated world of young widowhood and shares about it with such authenticity and grace that I know what she shares will speak to your heart and inform your pen. So without further ado.... (and go visit her blog and add it to your favorites list -- you won't regret it)
____________________________________________________________________


Writing with vulnerability is no easy task. How do you do it without appearing out of: your mind, control, this world? Well, the first thing would be to consider your audience. Is what your sharing relevant? Does it make sense to write a vulnerable piece on this platform? Or are you divulging the emotional details of your recent divorce on your fashion blog? Make sure that what and where you are publishing makes sense.
Once you have settled on a topic suitable for your targeted audience consider these 7 guidelines. They are ‘rules’ I try to write by which have, so far, served me well.

1.  Get honest with yourself. 

Why are you writing this? Is it because you are passively aggressively using your writing platform to blow off some steam? Are you making a bid for approval or reassurance? Decide what your end goal is and ask yourself what your expectations are as a result of sharing this information. For me, it is to let others know they are not alone. Too many of us keep our stories hidden while we try to impress our peers, contributing to the vicious cycle of trying to keep up appearances with one another. It is my goal to penetrate this mirage with my small contribution of vulnerability and authenticity.

2. Decide how much you want to share. 

And remember, you’re here to tell your story and no one else’s. Sometimes this means getting creative with how we explore our story, sometimes it means leaving some things out. It’s worth it to respect and protect the privacy of others-even if you feel they don’t deserve it.

3.  Be Relevant and Relatable. 

Again, make sure the topic makes sense for your writing platform and, when choosing to write with vulnerability, be relatable! Share you experience but don’t share only the before and after “ta-da! I figured it all out!” moments. Before-and-afters can be helpful in a story but usually people just want to rest assured that they are not the only imperfect/struggling/quirky/etc. humans on the planet. This is not a time to practice or showcase perfection. Your readers will see right through the fa├žade and write you off as inauthentic and suspicious. Share your honest experience, even especially if you’re still in it.

4. Be Clear and Concise. 

Express your feelings on the subject through your experience without drifting. This is usually taken care of in the editing process for me. I like to write freely, pouring all my emotions out into as many words as I feel are needed knowing that when it’s time for editing I can carve my point out of the puzzle of words I’ve laid out to get my message across in a meaningful way. Sometimes it’s useful to share all the gory details and other times it’s TMI. A practice that works great for me is pouring my heart out onto the page and walking away from it for a few days. Sometimes when I do that I end omitting almost everything I wrote, others I’m like, “ya, that’s good. They’ll feel it.” Only you can be the judge.

5.  Be prepared for Criticism and Judgement.  

Expressing or sharing vulnerability is often seen as a weakness when in reality it is actually an incredibly brave and courageous act. Recognize that being vulnerable can trigger uncomfortableness and shame in others. Also, be prepared for people to share their stories or opinions that may be very different from what you have just written. Be respectful and kind if you choose to respond. Otherwise don’t respond at all. On the other hand, for those who are kindly sharing their own vulnerabilities with you, be sure to give them a nod of thanks for opening their hearts.

6. A Word of Caution.

 Make sure if you include names or photos of anyone that isn’t you in your writing to GET PERMISSION first! Preferably in writing. Remember, you’re telling your story, not theirs.  If you’re talking about your kids, again, get their permission, show/read them what you have written/picture you are using and make doubly sure that they are comfortable with it. Don’t assume you know and don’t bully them into compliance. Especially don’t share anything that may prevent you from getting a job, get you sued or cause conflict in a relationship. Again, it can be helpful to step away for a few days and come back with fresh eyes.

7. Lastly, Let Your Art Go. 

Once you hit that publish button…it is finished. And that’s great! Be proud! You took something raw and honest of yourself and shared it with the world. That is a beautiful thing. Whenever we give any gift to someone we accept that it is no longer ours to decide what to do with. Look at it as a gift and feel good about your giving. As Glennon Doyle Melton says in one of her blog posts, “Create! Call it good! Rest!”

Well, there you go! 7 steps to writing with vulnerability in a nutshell. I applaud all you writers out there who are willing to step into the arena of writing with vulnerability and look forward to reading some of your work. Even when we share different views the courage it takes to ‘write naked’ is immense and nothing short of humble bravery! Wishing you luck on you ‘naked writing’ ventures!


Donna’Lee Irwin
Founder & Writer of www.mercyandmight.com

  

*Sidenote: If you really feel passionate or curious about writing a vulnerable piece of work but don’t have the right platform to feature it, follow these guidelines and consider submitting to another platform where it will be more relevant.