Monday, February 12, 2018

4 Ways to Maximize Book Sales - A Guest Post

If you've been overwhelmed at the thought of writing, selling, and marketing your book, you will be encouraged to hear from straight-talking, goods-delivering, USA Today bestselling author Jennifer Shirk who has ten books to her name and is on the blog today to tell us her top 4 ways to maximize book sales. Check out her fun author instagram account if you enjoy a chuckle with your morning coffee. 

Hi, all! Jennifer here.
I've written and published about ten books now and believe me, I'm still looking for the magic formula on marketing a book. I constantly hear I should be on Pinterest or I should be using my newsletter content more, and I even should be blogging more. But of course, you can't be everywhere all the time or you'd never get any writing done. Plus, I see plenty of successful authors who are not pros on every aspect of social media. (Thank goodness)
So where is an author to start with marketing his/her book? Well, as much as social media and marketing changes, there are still some key ideas for maximizing book sales that DO seem to stay consistent. (At least for now!)

1.     Reach out to authors who write in your genre
One thing I really believe is that authors are not in competition with each other. The real enemy is TV, Netflix, and movies. And unless you are an author who writes 365 books a year, a reader HAS to read something else while waiting for your next book. So why not collaborate with authors who write in similar genres? Send them an email and ask if they want to do a Facebook party together, or run a contest together, or just recommend each other's books in your newsletters. Chances are you'll both walk away with increased fans.

2.   Reach out to bloggers who read your genre
Word of mouth is THE most popular tool in any kind of sales. So ask bloggers who enjoy your genre to host you for an interview or to review your book. The worst that can happen is they say no thank you.

3.    Don't underestimate value of  Facebook and Instagram advertising
Once your book is released, it's a good idea to keep in the public's eye for a few weeks after as well. Remember the Rule of 7. A buyer usually has to see an item or message at least 7 times before they decide to make a purchase. And even if advertising doesn't translate to direct sales then, if/when your book goes on sale in the future, readers will remember your book from the buzz you created and grab it then.

4.    Reach out to your newsletter subscribers
Don't be shy. Your subscribers obviously like you and want to hear from you. Ask them to sign up to review ARCs for you or to help promote your new release via social media outlets. You'd be surprised how much your readers really do want to help you.

I hope these tips help for your next book release or your next book sale.
Thanks for having me today.
Until then, happy writing!

ABOUT JENNIFER SHIRK:  Jennifer Shirk is a USA Today bestselling sweet romance author for Montlake and Entangled Publishing who also happens to be a mom, pharmacist, Red Sox fan, P90x grad, and overall nice person. Don't forget to check out her latest sweet romance, Bargaining with the Boss at an etailer near you.


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